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BoralynCoaching & Consulting

Business Growth & Leadership Consulting

Clearer strategy. Stronger performance. Better leaders.

Boralyn helps people-powered businesses strengthen sales, leadership, hiring, and execution. Based in Atlanta and working with clients nationwide, Phalynn Powers provides practical consulting, coaching, workshops, and team development that turn ambitious ideas into measurable action.

Virtual consulting and on-site support available nationwide.

Phalynn Mae Powers in a city business setting

Why Boralyn

Experience that turns strategy into action.

Phalynn Powers has spent more than three decades helping people and businesses grow, leading teams and results across the country and around the world. From fast-moving startups to large organizations, she believes great businesses are built by great people. She helps owners and leaders find clarity, build confidence, strengthen execution, and create teams that deliver with pride.

Services

How Boralyn Can Help

Business & Sales Consulting

For owners and teams who need clearer priorities, stronger sales, and practical systems that support sustainable growth.

  • Sales strategy and goal setting
  • Customer loyalty and repeat business
  • Launch and growth planning
  • Process design and daily execution
  • Seasonal and event sales planning
  • Practical AI and workflow improvement
  • Infrastructure that is solid, scalable, and repeatable.
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Leadership & Performance Coaching

For owners, managers, and emerging leaders ready to communicate clearly, build accountability, and lead with greater confidence and impact.

  • Leadership effectiveness
  • Communication and accountability
  • Performance conversations
  • Confidence and presence as a leader
  • Interview and promotion preparation
  • Career strategy and advancement
  • Delegation and team ownership
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Workshops & Team Development

Practical, engaging workshops that turn business priorities into skills and habits teams can use every day.

  • Sales and service skills
  • Customer experience
  • Coaching to behaviors
  • Team goals and performance reviews
  • Leadership and delegation
  • Customized team training
  • Facilitation and planning sessions
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Hiring & Onboarding

Structured hiring and onboarding support that helps businesses select the right people, clarify expectations, and build a stronger first 90 days.

  • Defining roles and responsibilities
  • Establishing hiring criteria
  • Creating candidate scorecards
  • Building structured interview processes
  • Developing interview questions
  • Evaluating candidates
  • Reference checks
  • Offer preparation
  • New-hire processes and checklists
  • First-90-day plans
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Industries

Businesses where people, service, and sales come together.

Boralyn works with founders, owners, leaders, and teams in people-powered businesses across the country.

Startups

Turn a strong idea into a clear launch plan, a consistent sales rhythm, and a team that delivers.

Health and Yoga Studios

Grow memberships, strengthen client retention, and build a team that creates a welcoming experience.

Clothing Stores and Boutiques

Improve conversion, elevate the customer experience, and coach floor teams to sell with confidence.

Restaurants

Build consistent service, smart staffing, and a guest experience that keeps people coming back.

Catering Companies

Streamline event sales, client communication, and the operations behind every successful event.

Landscaping and Home-Service Businesses

Win more residential and commercial contracts, build dependable teams, and turn one-time jobs into recurring clients.

The Boralyn Approach

Clear expectations. Shared ownership. Repeatable success.

1. Start with the goal

Connect everyday work to the bigger vision for your business.

2. Set clear expectations

Define what success looks like and the daily actions that get you there.

3. Build capability

Grow judgment, confidence, and ownership through coaching and hands-on practice.

4. Follow through with care

Address performance directly and kindly while protecting the relationships that make your team strong.

5. Make success repeatable

Write down what works, fix what does not, and build simple systems your team can maintain.

6. Put the right people in the right places

Match each person’s strengths to the role where they will thrive so the team works with confidence and the business can grow.

Selected Results

Built through real business challenges.

View the results story
30+

years of business, sales, retail, marketing, and leadership experience

3×

top 1% national sales performer

2×

top 5% national sales performer

#3 → #1

market turnaround in under one year

2,500+

retail locations reached through programs she created

5

airports nationwide served by a self-funding initiative that became a standalone sales channel

Phalynn Mae Powers, founder of Boralyn Coaching & Consulting

About Phalynn

Practical leadership, clear communication, and forward momentum.

Phalynn Mae Powers is a business and sales strategist, grassroots marketer, leadership coach, workshop facilitator, team-development partner, hiring and onboarding advisor, and practical AI generalist with more than 30 years of experience.

Based in Atlanta, Phalynn works virtually with clients nationwide and travels to organizations for consulting, workshops, facilitation, and team development.

Meet Phalynn

Boralyn Reignite

Free interview preparation for women.

A complimentary interview-preparation and career-reset initiative for women preparing for their next opportunity—with no sales pitch, upsell, or catch.

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Let’s turn your next challenge into a clear plan.

Boralyn is based in Atlanta and works with clients nationwide through virtual consulting and on-site engagements.

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